Type
Microsoft Grows IM Through Philanthropic Campaign Microsoft uses charitable causes and word of mouth marketing to attract college students to Windows Live Messenger. RepNation's brand ambassadors team up with campus groups to help spread the word. ClickZ - May 30,2007
State-of-the-Art Ads Are Increasingly One-to-One RepNation's brand ambassador campaign with Microsoft is studied through the eyes of analysts and students on All Things Considered. NPR - May 29,2007
Microsoft, Coming To A College Campus Near You Microsoft's i'm Initiative is being seeded throughout college campuses via the brand ambassador program. Every time a student sends an instant message, a portion of Microsoft's ad revenue is donated to a cause-driven organization. MarketingVOX - May 29,2007
RepNation and JetBlue winners announced! RepNation today announced the winners of the online JetBlue Video Contest, which was promoted on twenty-seven college campuses in cities served by the low-cost airline. marketWIRE - May 9,2007
Beyond Word of Mouth Brandon Evans writes about exploring new ways to harness the power of word of mouth marketing through emerging new solutions. By focusing on what makes word of mouth powerful, marketers can apply those same principles in developing broad reaching, scalable marketing campaigns. iMedia Connection - May 9,2007
Macy’s targets college girls with design contest Macy's new marketing effort targets college-aged students to promote its American Rag fashion apparel brand for young women. The retailer is hitting eight campuses nationwide with a peer-to-peer campaign and contest to reach fashion-forward girls. MarketingVOX - May 9,2007
New Macy’s peer-to-peer campaign targets college students Department store chain Macy’s wants to get up close and personal with college students as it tries to drive sales for the private-label American Rag brand via a recently launched peer-to-peer marketing campaign. DMNEWS - May 9,2007
Macy’s targets college crowd with design contest With the help of RepNation, Macy’s has created an entirely new consumer-powered media channel that enables the retailer to locate and hire fans of the American Rag brand as brand ambassadors. iMedia Connection - May 9,2007
Macy’s snares college students for ‘American Rag’ Macy's is launching a campaign designed to harness the personal interactions of college students on eight campuses across the country in order to promote the retailer's new American Rag Brand. MediaBuyerPlanner - May 9,2007
Macy’s leverages peer-to-peer marketing to reach new demographic RepNation today announces that its Consumer Powered Media (CPM) channel is powering Macy's recently launched peer-to-peer marketing campaign marketWIRE - May 9,2007
TV Networks Launch Big Campus Push Brandon Evans, managing director and partner for RepNation, weighs in on the importance of marketing on college campuses. The Wall Street Journal - May 9,2007
Macy’s heads back to college When Macy's wanted college girls to learn about its American Rag sportswear, it went where the girls are: on campus Brandweek - May 9,2007
RepNation Empowers Consumers to Build Buzz RepNation’s launch creates a new channel for marketers to reach consumers Adweek - May 9,2007
RepNation launches World’s First Consumer Powered Media Network The world’s first Consumer Powered Media network launched because of a need for powerful, integrated marketing. RepNation is putting marketing power in the hands of the consumer and shaking up the world of traditional marketing. Design Taxi - May 9,2007
Big business, students connect for innovative marketing techniques Ambassador programs on college campuses promote brands in ways that resonate with students. State News - May 9,2007
JetBlue Airways Taps Mr. Youth for Promo Stunts JetBlue taps Mr. Youth for promotional initiatives including expanding their RepNation CrewBlue campus ambassador program through a national rollout in key markets. Promo Magazine - May 9,2007
Getting the Message Out on Campuses A detailed look into Brand Ambassador Networks and how they work to get marketers’ messages to the elusive young adult audience. Media Life Magazine - May 9,2007
Fire Starter Identifying what makes good brand evangelists and how marketers can find them. Event Marketer - May 9,2007
Be Real with The Real World program featured on ET on MTV MTV crews follow contest winners night out with the cast from the Real World as they hit the town in Austin. ET on MTV - May 9,2007
Everybody Needs a Brand Ambassador Why brand ambassadors are the foundation of every successful marketing initiative. Y Pulse - May 9,2007
First Person: Student Rep Networks in Action Article by Brandon Evans providing a brief tutorial on student rep networks, illustrating ways companies have and can utilize them to achieve marketing goals. Chief Marketer - May 9,2007
Building Buzz on Campus Companies enlist students to pitch products to their peers. Boston Globe - May 9,2007
JetBlue Takes to the Air with College Ambassadors JetBlue kicks off its first-ever brand ambassador program, CrewBlue. Chief Marketer - May 9,2007
Beyond Word of Mouth Brandon Evans writes about exploring new ways to harness the power of word of mouth marketing through emerging new solutions. By focusing on what makes word of mouth powerful, marketers can apply those same principles in developing broad reaching, scalable marketing campaigns iMedia Connection - April 4,2007