RepNation requires that all members abide by the Code of Conduct set forth by the Word of Mouth Marketing Association. The code is listed below:

• The WOMMA Code
  1. Consumer protection and respect are paramount – We respect and promote practices that abide by an understanding that the consumer – not the marketer – is fundamentally in charge, in control, and dictates the terms of the consumer-marketer relationship. We go above and beyond to ensure that consumers are protected at all times.
  2. The Honesty ROI: Honesty of Relationship, Opinion, and Identity

     Honesty of Relationship

     1. We practice openness about the relationship between consumers, advocates, and marketers. We encourage word of mouth advocates to disclose their relationship with marketers in their communications with other consumers. We don't tell them specifically what to say, but we do instruct them to be open and honest about any relationship with a marketer and about any products or incentives that they may have received.
     2. We stand against shill and undercover marketing, whereby people are paid to make recommendations without disclosing their relationship with the marketer.
     3. We comply with FTC regulations that state: "When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience) such connection must be fully disclosed."

     Honesty of Opinion

     1. We never tell consumers what to say. People form their own honest opinions, and they decide what to tell others. We provide information, we empower them to share, and we facilitate the process -- but the fundamental communication must be based on the consumers' personal beliefs.
     2. We comply with FTC regulations regarding testimonials and endorsements, specifically: "Endorsements must always reflect the honest opinions, findings, beliefs, or experience of the endorser. Furthermore, they may not contain any representations which would be deceptive, or could not be substantiated if made directly by the advertiser."

     Honesty of Identity

     1. Clear disclosure of identity is vital to establishing trust and credibility. We do not blur identification in a manner that might confuse or mislead consumers as to the true identity of the individual with whom they are communicating, or instruct or imply that others should do so.
     2. Campaign organizers should monitor and enforce disclosure of identity. Manner of disclosure can be flexible, based on the context of the communication. Explicit disclosure is not required for an obviously fictional character, but would be required for an artificial identity or corporate representative that could be mistaken for an average consumer.
     3. We comply with FTC regulations regarding identity in endorsements that state: "Advertisements presenting endorsements by what are represented, directly or by implication, to be "actual consumers'' should utilize actual consumers, in both the audio and video or clearly and conspicuously disclose that the persons in such advertisements are not actual consumers of the advertised product."
     4. Campaign organizers will disclose their involvement in a campaign when asked by consumers or the media. We will provide contact information upon request.
  3. We respect the rules of the venue

     We respect the rights of any online or offline communications venue (such as a web site, blog, discussion forum, traditional media, live setting, etc.) to create and enforce its rules as it sees fit. We never create campaigns or encourage behavior that would violate or disrespect those rules.

  4. We manage relationships with minors responsibly
     1. We believe that working with minors in word of mouth marketing programs carries important ethical obligations, responsibility, and sensitivity.
     2. We stand against the inclusion of children under the age of 13 in any word of mouth marketing program.
     3. We comply with all applicable laws dealing with minors and marketing, including COPPA and regulations regarding age restrictions for particular products.
     4. We ensure that all of our campaigns comply with existing media-specific rules regarding children, such as day-part restrictions.
  5. We promote honest downstream communications

     Recognizing that we cannot control what real people say or how a message will be presented after multiple generations of conversation, we promote the Honesty ROI in downstream communications. In the context of each program, we instruct advocates about ethical communications and we never instruct or imply that they should engage in any behavior that violates the terms of this code.

  6. We protect privacy and permission

     We respect the privacy of consumers at all times. All word of mouth marketing programs should be structured using the highest privacy, opt-in, and permission standards, and we comply with all relevant regulations. Any personally identifiable information gathered from consumers through their participation in word of mouth marketing programs should be used only in the confines of that particular program, unless the consumer voluntarily gives us permission to use it for other purposes.

     This code and any updates to this code are viewable at:http://www.womma.org/ethics/code/

RepNation also prohibits its members from engaging in certain activities. Engaging in any of these prohibited activities while serving as a representative of RepNation may, in the sole and absolute discretion of RepNation, result in termination of membership with RepNation and status as a representative. In addition, we reserve the right to investigate and take appropriate legal action, in our sole discretion, against any representative who violates this provision.

Prohibited activities include, but are not limited to, any action that:

1. incites, advocates, or expresses pornography, nudity, obscenity, vulgarity, profanity, hatred, bigotry, racism, or gratuitous violence.
2. misrepresents the source of anything you post, including impersonation of another individual or entity
3. provides or create links to external sites that violate the RepNation Terms of Service or Code of Conduct.
4. is intended to harm or exploit minors in any way.
5. is designed to solicit, or collect personally identifiable information of any minor (anyone under 18 years old), including, but not limited to: name, email address, home address, phone number, or the name of their school.
6. invades anyone's privacy by attempting to harvest, collect, store, or publish private or personally identifiable information, such as passwords, account information, credit card numbers, addresses, or other contact information without their foreknowledge and willing consent.
7. is illegal or violates any local and national laws that apply to your location; including but not limited to child pornography, illegal drugs, copyright material and intellectual property not belonging to you.
8. is intended to threaten, stalk, defame, defraud, degrade, victimize, or intimidate an individual or group of individuals for any reason; including on the basis of age, gender, disability, ethnicity, sexual orientation, race, or religion; or to incite or encourage any one else to do so.
9. intends to harm or disrupt another user's computer or would allow others to illegally access software or bypass security on Web sites, or servers, including but not limited to spamming.
10. attempts to impersonate a RepNation or Mr Youth employee, agent, manager, host, another user, or any other person though any means.